Brentford FC fans attending the fixture against Sheffield United this weekend and any games for the remainder of the season will have their matchday experience enhanced, as the club have partnered up with Genius Sports to provide data-driven highlights for fans in venue and across social media. A first in the Premier League, Gtech Community Stadium will see in-game replays with augmented highlights including, shot speeds, shot trails, player names and pitch maps. Gtech's logo will be embedded within the new augmented clips allowing them to leverage a completely new ad inventory with placements in prime viewing positions above the goals.

Highlights with the metrics will also be shared on social media post-match, powered by Gtech, Brentford FC's stadium naming rights partner since July 2022.

As the official tracking data and analytics partner to the Premier League, Genius Sports' Dragon technology captures 10,000 surface mesh data points per player, over 200 times per second for every Brentford game. Dragon applies computer vision to combine rich tracking data with broadcast video in real-time, providing Brentford fans with vital context to every play.

For example, by understanding what is happening in the game, Dragon will automatically detect shots and display the Gtech logo above the goal at that time, providing crucial brand visibility when audiences are at their most engaged.

Steve Watts, marketing services director at Brentford, commented: "Everything we do at Brentford is through a fan-first perspective. Whilst we rate highly for matchday experience, we are always looking at ways we can improve and add something a little different when attending a game at the Gtech.

"As a club that owes much to a data-driven approach, we wanted to meet the appetite of fans who are also extremely interested in this aspect of the game. We think the additional analysis will be enjoyed by the majority of fans whether attending in person or post-match on socials."

Genius Sports powers data-driven alternate broadcasts on the Premier League, NFL and NBA in partnership with Premier League Productions, CBS, Prime Video and ESPN.

If you're attending our fixture this weekend against Sheffield United, keep an eye out for our new data-driven highlights powered by Genius Sports.