Premier League striker Ivan Toney is back in the shop window after Brentford slashed his asking price according to Sky Germany reporter Florian Plettenberg

Despite a goal drought in his last nine games and a disappointing overall season, Toney's price tag has been significantly reduced. This move is likely to ignite a bidding war amongst Premier League clubs.

Brentford had initially hoped to recoup a ridiculous PS80 million for the 28-year-old striker, whose contract expires next year. However, with his contract situation weakening their bargaining position, a more realistic valuation became necessary.

West Ham, who were previously linked with Toney, are still considered the favourites to secure his services, while Arsenal have reportedly cooled their interest, Chelsea and Tottenham Hotspur are also keeping tabs on Toney, adding further competition to the mix.

Despite the price reduction, Brentford remains confident of making a significant profit on Toney's sale. His overall record of 36 goals and 10 assists in 82 Premier League appearances is a testament to his potential.

Overall, the lowered price tag for Ivan Toney has ignited a potential bidding war amongst Premier League clubs. West Ham remain the frontrunners, but Chelsea and Tottenham could also make a play for the striker.