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As the 2024/25 season gets underway, Chelsea FC has added a new commercial partner to its roster, signing a deal with Fever.

The arrangement names Fever, an live entertainment and events discovery platform, a shirt partner of the Premier League club.

Fever branding will be displayed on the sleeves of Chelsea's men's, women's and academy team matchday kits. The duo have a press event planned in September, where further details will be announced.

"We are delighted to welcome Fever to the club as principal partner," said Chelsea FC, Chief Revenue Officer, Casper Stylsvig.

"As a company they have been hugely innovative in the live entertainment industry, helping their users to access events and experiences in a new way.

"Their service level is first-class, and we know they will help people discover not only Chelsea but also London as a city as well, in a unique and immersive way."

The deal comes off the back of some other notable commercial partnerships signed by the West London-based club in recent weeks. Just last week, Chelsea announced new deals with MSport, an African betting group, and TMGM, an online trading and investments firm.

Commercial partnerships have taken on increased importance in top-flight football in recent years, particularly due to the enforcement of Profit and Sustainability Rules (PSR). Last season saw Everton and Nottingham Forest deducted points for failing to meet the Premier League's requirements.

Starting a new season with a strong base of commercial partners has become a vital part of modern football business. The revenue,and potential profit, these deals provide can prove invaluable to a club's on-pitch success.

Mariano Otero, Fever's SVP of Global Business Development, said: "Fever is thrilled to partner with Chelsea FC as we further our mission to elevate the fan experience for the world's leading brands through innovative technology.

"This partnership will equip one of the world's top football clubs with cutting-edge technology, creating even more exciting and creative ways for fans to engage with their team."

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