Manchester City has emerged victorious in one case against the Premier League after questioning sponsorship rules in court. The current regulations have now been declared unlawful with Liverpool and the rest of the clubs in the top flight potentially set to be impacted by the verdict.
According to The Times, Manchester City has won its case. Two deals - with Etihad and First Abu Dhabi Bank - which were deemed by the Premier League not to be permitted were "unfairly blocked" according to the verdict in what marks a landmark decision. Manchester City, the report says, could strike more lucrative deals as a result as well as seek damages from the league.
As well as Liverpool, other clubs including Arsenal, Manchester United, West Ham United, Brentford, Bournemouth, Fulham and Wolverhampton Wanderers had supposedly backed the Premier League's stance. The defeat will therefore come as a blow.
Liverpool injury latest and return dates including Alexis Mac Allister update and Alisson latest Contract talks underway! Arne Slot makes up his mind on long-term futures of two Liverpool stars According to The Times: "If the rules are altered and commercial loan rates are now applied to these interest-free loans and have to be included in a club's profitability and sustainability calculation, many clubs could find they are in breach of Profitability and Sustainability Rules (PSR)."
Arsenal, as one example, had PS259m ($339m) of shareholder loans at the end of the 2022/23 season. At the same point in time, Liverpool had PS71m ($93m) according to Swiss Ramble, while Manchester City is among the clubs not to have any. If those were suddenly included in PSR calculations, that could substantially alter the financial outlook for multiple Premier League teams.
Liverpool.com says: The full extent and knock-on impacts of the verdict are yet to become clear and the case between Manchester City and the Premier League in terms of the 115+ charges leveled at the Etihad side is separate. This does feel like a big win for the Etihad side, however, in its battle to secure more leeway when it comes to sponsorships.
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