It is the music story of the year, perhaps the decade, as Liam and Noel Gallagher agreed to set aside their differences and bring Oasis back to the stage for an initial 17-date UK tour.

Demand for tickets for the return of one of British music's most iconic bands has been enormous, with all dates sold out and the band potentially adding more, with those tickets likely to be snapped up in a matter of minutes too.

But it hasn't been without controversy, with thousands of fans left disappointed in their bid to get tickets last week as the use of 'dynamic pricing', where prices can adjust in moments in real-time, in response to supply and demand. Fans who stayed on the line in the hope of getting Oasis tickets for one price were faced with steep hikes in the time that they remained on the phone, and the phenomenon of dynamic pricing is something that Prime Minister Sir Keir Starmer was quizzed on when appearing on BBC Radio 5 Live.

Currently permitted by law, Starmer pledged to look into the matter, stating that "there are a number of things that we can" and "should do".

"Because otherwise you get to the situation where families simply can't go or are absolutely spending a fortune on tickets," he said. He added the government would be consulting on the future of the law, which "may well mean adjustments".

The stance from government in the wake of the issue, brought to the fore by the demand for tickets for the return of one of Manchester's most famous exports, could be a timely one for football fans too, with Spanish side Valencia, a club owned by former Salford City minority shareholder Peter Lim, whose stake was purchased earlier this summer by Ammies owner and Manchester United legend Gary Neville, being the first club to state its intention to bring in dynamic pricing.

"Tickets will therefore go on sale at a base price, which could increase as the days go by, always subject to various parameters such as the occupancy of the stadium area and the proximity of the date, among others.

"Buying your tickets early will ensure you get the best price! Plan ahead and get your tickets in the best area and at the best price. Prices can be viewed online."

Such a development places football atop a slippery slope, and it is something that fans should be wary of should their own clubs aim to implement it moving forward.

Many football fans have already been faced with steep rises in the cost of season tickets in recent times, some far in excess of inflation, as clubs seek to eke more out of fans to grow revenues at a time when the financial controls bite, transfer spending remains high, and wage bills are increasing year on year.

Inflation in the UK was at 2.2% for July, but some fans saw season ticket increases far in excess of that. At Nottingham Forest, season ticket prices for 2024/25 rose 28%, with children's tickets up 11%, while at Fulham the increase was 18%. Tottenham Hotspur were among those to increase theirs, raising them 6%.

For match-going fans, the cost of attending the live event has risen considerably, well above inflation, and at a time when the cost of living is already high, adding the potential for dynamic pricing to be introduced for tickets threatens to further marginalise the ordinary fan.

In the wake of the Oasis ticketing controversy, and at a time when other clubs have already publicly signalled their intentions to get involved, the government has to remain true to its promise to look at adjustments to the laws around dynamic pricing, otherwise it will be another move that will threaten to create an even greater chasm between the game and the fans.