HomeExclusives Sat 29 June 2024 8:00, UKUpdated Sat 29 June 2024 8:17, UK
Manchester United could earn up to PS25million a year if they can agree a stadium naming rights deal, sources have told Football Insider.
Sports business expert Lukasz Baczek exclusively revealed to Football Insider there is likely to be significant interest from companies looking to secure a deal with Man United.
The Athletic reported the Premier League giants are considering selling the naming rights to a refurbished Old Trafford or a newly-built stadium.
It comes as Sir Jim Ratcliffe is looking to drive up Man United's revenues after securing a 27.7 per cent stake in the club for PS1.25billion earlier this year.
Sources say a naming rights deal for the PS74,000-seater stadium or a brand new development would likely bring in between PS20-25million a year due to the club's global standing.
Man United naming rights deal could exceed Man City agreement Ratcliffe has been exploring various potential avenues to fund the stadium project since his arrival at Old Trafford in February.
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Talks are believed to have taken place with major financial institutions after reports suggested a new stadium could cost around PS2billion.
Former Everton CEO Keith Wyness revealed to Football Insider Man United chiefs are looking to build on the land next to Old Trafford if a new facility is the favoured option.
A naming rights deal is one way for Ratcliffe to source some extra revenue as he looks to help the club catch up with their competitors.
Barcelona's stadium naming rights and kit sponsorship deal with Spotify is by far the biggest in football, with the streaming company paying the La Liga giants PS236million over four years.
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